The Facebook Analytics Tools You Need for a Successful Campaign
The marketing power of Facebook is undeniable.
If you’re not an established brand, Facebook marketing is crucial for staying competitive, whether you’re targeting the local, national, or global market.
There are more than 50 million active business pages and Facebook fan pages worldwide. The vast majority of marketers agree that Facebook is the most effective social media marketing channel.
So not only do you need Facebook, you still face some hefty competition from fellow small businesses.
Not to mention, you want to see a decent ROI too. Am I right?
That’s why you need to use Facebook analytics tools every step of the way to make sure your competitor analysis, content strategy, and ad performance are on point from beginning to end.
If you’re about to dig your heels into a new Facebook campaign, don’t start without reading this list of analytics tools you need to maximize your campaign ROI.
Get Metric Data On Your Competition
Don’t pretend like your competition isn’t there.
Keep tabs, and learn what your competitor’s strengths and weaknesses are so you can craft campaigns that compete and answer an unfulfilled need in the market.
Competition analysis produces critical data on the following:
- Consumer targeting
- Market forecasts
- Economic conditions
- Price structuring
- Customer acquisition rates
But Facebook analytics tools takes competitor analysis a step further by letting you snoop in on their content and engagement strategy.
Let’s take a look at our first Facebook competitor analysis tool.
Track Likes and Post Performance with Likealyzer
This free tool looks simple but it packs a punch.
Simply enter in any Facebook page to generate a complete report of the following metrics:
- Like totals
- Like growth percentage
- People talking about this (PTAT) performance rate
- Engagement rate percentage
- Posts per day
- Post length
- Good or bad post timing
- Likes, comments, and shares averages
- Hashtag indicator
Likealyzer also compares your competitor’s Facebook metric score with others in the same industry lane.
Deeper Competitor Analysis with Fanpage Karma
Fanpage Karma is one of the most popular Facebook analytics tools for scoping out your competition.
Like Likealyzer, you can use Fanpage Karma’s free page analysis tool to gauge your competitor’s popularity and engagement.
But it goes further with several additional features for full-blown competitor analysis.
Key features include:
- A competition tool to see which pages have more supportive fans
- The Good Luck Fairy Tool reveals your competitor’s most successful promoted posts
- Get side-by-side comparison charts and graphs to better visualize your competition’s standing
- Discover emerging trends with content comparison tools
Other honorable mentions include Simply Measured, which delivers a comprehensive competition analysis report to users, and Facebook’s own Insights tool that lets you “watch” competitor’s pages and covertly add them to your newsfeed.
Facebook Analytics Tools For Optimization
Optimization isn’t just for search engines anymore.
Social media networks became powerful content discovery platforms themselves, and the need for Facebook optimization became clear.
Along with targeted keyword research, Facebook optimization also requires hashtag research, geo-targeted marketing, local SEO, and strategic keyword placement.
Use the following Facebook analytics tools to build your optimization strategy:
- Keyhole: Track every post that features your targeted keywords and hashtags.
- RebelMouse: This tool helps marketers develop the right search terms and hashtags to get noticed in viral conversations.
- Tagboard: Tagboard visualizes the content possibilities for a single hashtag by pulling trending media surrounding it.
- Talkwalker: Get an in-depth look at the user demographics
- Ritetag: View trending hashtags and build your own hashtag library.
You can also implement these easy tricks to optimize Your Facebook strategy RIGHT NOW:
- Choose a clear, short, search-friendly name for your Facebook page. Ideally, the name of your business or service.
- Create a customized page URL with your business name.
- Strategically place targeted keywords in the “about” text box.
- Include a targeted keyword within the first 140 characters of your description. This will serve as the meta description under your Facebook page’s result in Google.
- The first 18 characters will also serve as the meta description for your individual posts, so remember to include a keyword in that first sentence.
- Include your business address and phone number to improve your local SEO
- Add your primary links to your description.
- Add your Facebook page link to your website and other social pages.
- Take advantage of the underappreciated “notes” feature to post original SEO content to your Facebook page.
Monitor and Manage Your Facebook Content Strategy
You need Facebook analytics tools to make sure your campaigns stand out in a sea of GIFs, memes, videos, and shared articles.
You already learned how to snoop in on your competitor’s content strategy to improve your own, and now you’re going to see where your content efforts stand.
Use the following tools to monitor and manage your Facebook content strategy:
- Facebook barometer: use this nifty tool to gauge “the health” of your Facebook page.
- HootSuite: This wildly popular social media management app lives up to the hype. Manage multiple Facebook pages from a single dashboard, schedule posts in advance, track user activity, and tweak your campaigns.
- PostPlanner: Discover new and trending content in your industry, plus, social influencers who will share to their network.
- Dark posting: A/B test your Facebook content before going live with your campaign. Facebook’s own dark posting tool lets you post content to test groups without it appearing on your timeline.
- Pagemodo: this all-in-one content strategy machine lets you create Facebook graphics, content, and posting schedules all from one dashboard.
Analyze Facebook Ad Performance and ROI
We have your competitor analysis, optimization, and content strategy squared away, and now it’s time to focus on your Facebook ads.
Almost 80% of all Facebook ad revenue is attributed exclusively to mobile ads, making Facebook advertising a key part of any mobile marketing strategy.
Once you’ve written your ads and chosen your targeted audience, you need to consistently analyze your campaign’s performance. This way, you can tweak your campaign on the fly and make necessary budget changes as you go to save money.
Facebook analytics tools help you understand the following data points:
- Impressions and Clicks
- Conversion rates
- Return on Ad spending, which is your revenue divided by your advertising costs.
- Customer value: long-term value does the campaign have with customers?
To increase your ROI, make these tools a part of your Facebook strategy:
- Facebook Business: first and foremost, Facebook’s own business ad manager is fantastic. It’s packed with complimentary tools to help you optimize your campaigns for maximum performance.
- Qwaya: A/B testing is so important for saving money on Facebook advertising. Qwaya lets you create “split tests”
- Hoosuite Ads: Along with being a social media management tool, Hootsuite also has powerful facebook analytics tools to help you set ad revenue goals.
- Adroll: Retargeting can improve ad response by 400%! Use Ad Roll to track your visitor bounce rate and reintroduce your business to them through retargeted Facebook ads.
And it’s not just your social media strategy that benefits.
Facebook analytics tools help you better manage your budget and resources for the next campaign. Plus, you can improve these following internet marketing strategies with deeper analysis of Facebook metrics:
- Online reputation management: monitor comments and mentions to respond quickly and accordingly to control your brand’s online reputation.
- Search engine marketing (SEM): social media impressions are also ranking factors for search engines. The more impressions you collect, the higher you rank in search engine results pages (SERP)
- Influencer marketing: activity moderation and content discovery will help you find the most relevant influencers for your brand.
- Integrated marketing: this strategy leverages the power of several marketing channels to produce and deliver story-driven marketing campaigns. Analytics is needed to ensure the campaigns are properly distributed and interpreted across all platforms.
Your Facebook strategy is ready to go, and the next part is making sure nothing falls through the cracks.
Test out these Facebook analytics tools to find the right one for you and analyze daily to stay ahead of the curve.