Dec 17, 2015 Marketing Ideas 0 comment

What is Social Media Marketing?

(Last Updated On: March 6, 2019)

social-media-marketing-explainedSocial Media Marketing Explained

To many people, the phrase “social media marketing” means little or next to nothing, when in fact it actually is the means of using the media outlets to draw attention to products or services you are offering. The world of social media is widespread and more extensive than it ever was, thus enabling someone to reach millions of people with a single keystroke. Social media is the absolute best platform for reaching people of all ages and cultures no matter where they might be located. Targeting the right audience for whatever you are marketing is the key to being successful. Listed below are some of the most used social media sites.


It’s hard to believe that there are over 900 million people world-wide who use Facebook to stay in touch with old friends, make new ones, and market their wares or services. Not only that, but using it as a marketing strategy is free. You can upload pictures and share videos of the product or service you are selling, thereby building a data base of people who will at some point, share this with their friends, and so on. What happens next? A chain of connections that never ends! Another great thing about this site is that you can log on from virtually anywhere, with anything-your computer, phone, iPad-whatever device you have that is internet capable. You can promote your business anytime you choose, and there it will be, displayed in the news feed to millions of people! It’s a perfect way to spread the word about your products or services, and it isn’t going to cost you a penny! No overhead, no employees to pay-nothing!


Do you tweet? Over 140 million other people do, sending an average of 340 million tweets each day! This social media site is growing by leaps and bounds, and is a good way to stay abreast of what is happening with the rest of the world. Everybody tweets! Celebrities, politicians, musicians, just about anyone you can name! Twitter users ‘follow’ their favorite people, read what they post, add comments, and even start conversations with others pertaining to what someone else may be saying. This is also a great way to get the word out about yourself and what you are marketing. Get people talking by promoting your services and/or products on Twitter.


Blogging about what you have to offer is a great way to get people talking. Blogs are relaxed and informal content that you post on the web. There are a great many content management services that can get you up and running for free in just a few minutes time. Tumblr is probably the best one because it is extremely user friendly, but there are others such as WordPress and Blogger that you can check out. Now, you are going to have to know which audience you want to target, and this is where keywords come in to play. To have a successful blog you have to have some knowledge of SEO, or search engine optimization in order to rank your site higher than others. It is wise to learn all the ins and outs of blogging, what is required by the search engines (Google, Bing, etc.) and how to make your site high ranking and draw the kind of attention you want.


Now this site is really very interesting, and can be a boon to anyone looking to gather interest about what they are promoting. You may head there to watch a video, or listen to music, and on the right side of your screen you will see “related videos” in that column. Uploading your own video pertaining to the products or services you are promoting is a great way to get noticed and have interested people subscribe to your Channel, (the space where you make your videos) Rather than reading a blog or article, many people would actually prefer to watch a product video.  YouTube is a super way to get noticed, because millions of people use it every day!


Not quite as popular as Twitter or Facebook, Linkedin is a slightly more professional site because it has none of the idle chatter about anything and everything trivial. It is a straight to the point, no nonsense site that many users often find a little boring. While you follow people on Twitter, and interact with friends on Facebook, Linkedin tends to focus on the professional aspect. It’s easy to create a business page listing your products, services, relevant information about you and what you do or offer, or you can simply create a personal profile by which you can list any certifications you have, your personal interests, and contact information. Whichever way you to choose to do it, this site can help you focus on the business side, thus enabling social media to work for you without any distractions or nonsense.

While there is no university or college that offers Social Media as part of their curriculum, it’s relatively easy to do all the research yourself and get the word out about what you are trying to do. This strategy works for television advertisements, and now the internet can make it work for you without having to spend thousands of dollars on advertising. More and more people are actually shifting to the internet versus sitting in front of a TV, so the whole process of using social media to promote whatever you want is getting bigger and better all the time. Social media attracts the attention of people everywhere, and if you take the time to really learn every aspect about online marketing, you are going to be surprised at how quickly you can “grow” your business online. Social media is the one tool that you have right at your fingertips, so if you want to promote your business or service for little or next to nothing, this is the way to do it. Take advantage of what the internet can offer by promoting your business through one of the above mentioned sites.